UI/UX design factors have more impact on customer loyalty than ever
Whether your customers are engaging with you via web, mobile, voice or chatbots, they expect a highly functional and intuitive experience. And new voice interfaces and machine learning are raising the stakes even further.
UI/UX design usually starts off with good intentions in most organizations, but it doesn’t happen from there by accident. It takes good strategic planning, disciplined development processes, a robust testing / QA process, and a defined feedback loop to make better products from all your insights and data.