the challenge
Enterprises are dealing with data overload, leaving most unused
Data comes in all shapes and sizes – both structured and unstructured forms that include systems of engagement, systems of record, and social media.
But most of that data goes unused by the business for a variety of reasons, such as new high volume sources (social, public, machine), departmental operations in the cloud (sales, payroll, HR, marketing) and changing requirements (new formats, analytics, data visualizations, persona-specific).
