CASE STUDY Medical Devices

LowerScript Uses Digital to Put Affordable Rx in Consumer’s Hands

LowerScript is a prescription discount app built specifically to help Washington State residents both find the cheapest prescriptions in their area and save hundreds of dollars on the vital medications they need.

LowerScript’s business model was based on an engaging and existing mobile experience that extended its market reach and optimized convenience for consumer users. The mobile application had to not only enable users to search for specific types of medication, check and compare prices from different pharmacies and map locations, but also take advantage of discount coupons at the point of purchase.

  • Rx discounts for Washington State residents

    Rx discounts for Washington State residents

  • Savings of up to 80%

    Savings of up to 80%

  • An intuitive mobile experience

    An intuitive mobile experience

prescription drug discount coupons app solution

LowerScript engaged with Infostretch in 2020, looking to leverage its expertise across the software development lifecycle, from strategy and development through implementation and launch. And Infostretch delivered on its commitment, by helping LowerScript get a full-featured mobile app to market in just five weeks.

the Results

Key Outcomes

Faster Time-to-Market
Faster
Time-to-Market

5 weeks from start to finish

End-to-End Solution
End-to-End
Solution

Infostretch provided a turnkey solution including strategy, UI/UX design, implementation and deployment to mobile stores and pharmacy partners

Our methodology

how
we did it

Infostretch works with companies across the digital lifecycle.

Go Digital
Go Digital

Accelerating the delivery of new digital initiatives with confidence

Be digital
Be digital

Creating the infrastructure and foundation to scale digital initiatives

Evolve Digital
Evolve Digital

Leveraging data and analytics to continuously improve digital delivery processes

The challenge

To navigate regulatory challenges

The consumer prescription business in Washington State is highly regulated. As a result, any new Rx-related business effort in the state is subject to a variety of localized laws and regulations.

If LowerScript was to succeed in the digital coupon space, it could not afford to risk losing time-to-market on the operational side of the business. While the company navigated the regulatory challenges, it needed a partner that had the strategic ability to help define its mobile offering and the technical expertise to develop both the front end UI, the analytics, and the backend connections essential to the offering itself. The solution also required a flexible and scalable infrastructure that could grow with the business.

The Solution

defining, developing and deploying

Infostretch was briefed on the problem by LowerScript in July 2020, and tasked with defining, developing and deploying the technology solution for the above pain point — with a caveat that this had to be achieved in a short time frame and at a reasonable cost.

That solution included developing the strategy behind the mobile offering as well as planning, designing, developing and implementing the end-to-end solution. With time being of the essence, there were multiple components involved. These components focused on architecture, technology stack, development, testing, hosting and launch.

Specific deliverables included:
engaging and existing mobile experience design

The mobile application for both Android and iOS built with React Native

Administration portal development

Administration portal to manage users and push notifications

AWS cloud native infrastructure for rx discount app

AWS cloud native infrastructure

prescription drug discount coupons app deployment to mobile stores

Deployment to mobile stores

Analytics tracking

Analytics tracking using Firebase

Cloud native applications and development enabled Infostretch to move very quickly on the development of the solution. And the AWS serverless architecture also provided important cost and time efficiencies for LowerScript.

The full-featured app provided users with everything they needed to get their prescriptions for the lowest cost possible. LowerScript’s website offers its customers the opportunity to save up to 80% at a local pharmacy instantly, so it was crucial that the functionality of the app mirrored the value proposition that the company was offering.

Key user functionality included:

User Search

User Search

For availability of specific medications in a local area with details on price, indications, dosage, side effects and more

Pharmacy Options

Pharmacy Options

For users to choose from based on location, hours, prescription price and availability

Discounts

Discounts

Access to available coupon cards for different products and stores

Push Notifications

Push Notifications

For administrators to push reminders and special deals

User Management

User Management

Allowing users to sign-up and authenticate on sign-in; enable Administrators to select users and add business rules for automated notifications

Advanced Analytics

Advanced Analytics

To feed personalized offers

Saved Prescriptions

Saved Prescriptions

The ability for users to save their prescriptions within the application and set up reminders for recurring purchases

Location Services

Location Services

To define convenient pharmacy options and provide navigation to selected stores

And it was all delivered from start to finish in just five weeks

SERVICES USED:

API GW

API GW

Lambda

Lambda

S3 (Static Website Bucket)

S3 (Static
Website Bucket)

CloudFront

CloudFront

ACM

ACM

RDS

RDS

VPC

VPC

WAF

WAF

IAM

IAM

KMS

KMS

Cloudwatch

Cloudwatch

CloudTrail

CloudTrail

SES

SES

SNS

SNS