CASE STUDY Hospitality

Leading Hotel/Resort Chain Delivers Modern Mobile Experience

This globally recognized hotel and resort company wanted to provide its loyalty program members with the best experience possible by enhancing its digital services.

As the adoption of smart mobile exploded in the early 2010s, demand for travel information and services on these devices took off. Company executives moved quickly to invest in mobile development to meet the need. The primary focus was on building stickier guest relationships with members of the chain’s highly successful frequent traveler program. However, those efforts were derailed by highly manual and slow software QA and testing processes which made it difficult to get these new services to market quickly enough.

  • A leading international resort and leisure company

    A leading international resort and leisure company

  • More than 7000 properties in 130 countries

    More than 7000 properties in 130 countries

  • Maintains 30 distinct brands

    Maintains 30 distinct brands

  • Award-winning loyalty program

    Award-winning loyalty program

omnichannel banking solutions

In 2011, the company turned to Infostretch to streamline its quality engineering (QE) processes and accelerate its ability to launch new digital services. It also helped lay the foundation for the expansion of its mobile services to international markets in different languages.

the Customer
Journey
2011

2014

2019

2011
  • QA strategy, methodology and processes
  • App testing – SPG iPhone app
  • Device testing – Android and iPad
  • Mobile web application testing

2014
  • Testing of localization and internationalization for EMW
  • Cloud solution for native automation
  • Smoke and regression suites automation

2019
  • BVT, smoke, daily monitoring and regression suits automation
  • Continuous testing, auto build and auto Build Verification (BVT) Testing

the Results

Key Outcomes

Dramatic increase in mobile use
Dramatic increase
in mobile use

From insignificant in 2011 to almost 50% of all online traffic

International language support
International
language support

For up to 17 languages and 11 regional brands

Faster time-to-market
Faster
time-to-market

For critical new mobile apps and services

Our methodology

how
we did it

Infostretch works with companies across the digital lifecycle.

Go Digital
Go Digital

Accelerating the delivery of new digital initiatives with confidence

Be digital
Be digital

Creating the infrastructure and foundation to scale digital initiatives

Evolve Digital
Evolve Digital

Leveraging data and analytics to continuously improve digital delivery processes

The challenge

To Expand mobile offerings

As the hotel chain looked to expand its mobile offerings it ran into several challenges including:

QE Processes

QE Processes

Slow, manual QE processes made it impossible to respond to market demand quickly enough to meet demand

web content accessibility guidelines (WCAGs)

WCAGS

All digital services had to meet ADA web content accessibility guidelines (WCAGs) across its web and mobile channels

content in 17 different language

Global Customer Base

It’s global customer base required localized content in 17 different language, putting more pressure on delivery cycles

Advanced Digital Services

Advanced Digital Services

The company wanted to offer advanced digital services that required complex technical skills for connectivity and personalization

The Solution

QUality Engineering

Infostretch deployed a Quality Engineering (QE) initiative and developed an app that accelerated the company’s ability to launch new digital services.

This dramatically streamlined mobile testing and QA processes.

Among the features included in this implementation:

  • Test automation based on Selenium and Cucumber

    Test automation based on Selenium and Cucumber leveraging Infostretch’s own test automation platform

  • accelerated new digital service deployment

    Addition of a Quality Automation Framework which further accelerated new digital service deployment and reduced costs

  • agile development and test initiatives for native, mobile web and desktop

    Multiple agile development and test initiatives for native, mobile web and desktop to ensure a premium user experience. This included:

    1. 20 combinations of desktop browsers
    2. 6 different combinations of mobile web
    3. Device compatibility testing with a range of iOS and Android devices
  • Agile testing

    Agile testing comprised of 2 week “sprints”, followed by regression and end-to-end testing

  • integration testing on device platforms

    2 months of integration testing on 4-5 device platforms in 17 languages

  • potential issues and analysis of content

    Early triage of potential issues and analysis of content

With Infostretch handling the streamlined mobile testing and QA processes, the client was able to focus on developing new digital services for their international audience of travelers