In 2011, the company turned to Infostretch to streamline its quality engineering (QE) processes and accelerate its ability to launch new digital services. It also helped lay the foundation for the expansion of its mobile services to international markets in different languages.
CASE STUDY Hospitality
Leading Hotel/Resort Chain Delivers Modern Mobile Experience
Infostretch speeds launch of new digital services globally 
This globally recognized hotel and resort company wanted to provide its loyalty program members with the best experience possible by enhancing its digital services.
As the adoption of smart mobile exploded in the early 2010s, demand for travel information and services on these devices took off. Company executives moved quickly to invest in mobile development to meet the need. The primary focus was on building stickier guest relationships with members of the chain’s highly successful frequent traveler program. However, those efforts were derailed by highly manual and slow software QA and testing processes which made it difficult to get these new services to market quickly enough.
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A leading international resort and leisure company
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More than 7000 properties in 130 countries
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Maintains 30 distinct brands
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Award-winning loyalty program
the Customer
Journey
Journey
- QA strategy, methodology and processes
- App testing – SPG iPhone app
- Device testing – Android and iPad
- Mobile web application testing
- Testing of localization and internationalization for EMW
- Cloud solution for native automation
- Smoke and regression suites automation
- BVT, smoke, daily monitoring and regression suits automation
- Continuous testing, auto build and auto Build Verification (BVT) Testing
the Results
Key Outcomes
Dramatic increase
in mobile use
in mobile use
From insignificant in 2011 to almost 50% of all online traffic
International
language support
language support
For up to 17 languages and 11 regional brands
Faster
time-to-market
time-to-market
For critical new mobile apps and services
Go Digital
Accelerating the delivery of new digital initiatives with confidence
Be digital
Creating the infrastructure and foundation to scale digital initiatives
Evolve Digital
Leveraging data and analytics to continuously improve digital delivery processes
The challenge
To Expand mobile offerings
As the hotel chain looked to expand its mobile offerings it ran into several challenges including:
QE Processes
Slow, manual QE processes made it impossible to respond to market demand quickly enough to meet demand
WCAGS
All digital services had to meet ADA web content accessibility guidelines (WCAGs) across its web and mobile channels
Global Customer Base
It’s global customer base required localized content in 17 different language, putting more pressure on delivery cycles
Advanced Digital Services
The company wanted to offer advanced digital services that required complex technical skills for connectivity and personalization
The Solution
QUality Engineering
Infostretch deployed a Quality Engineering (QE) initiative and developed an app that accelerated the company’s ability to launch new digital services.
This dramatically streamlined mobile testing and QA processes.
Among the features included in this implementation:
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Test automation based on Selenium and Cucumber leveraging Infostretch’s own test automation platform
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Addition of a Quality Automation Framework which further accelerated new digital service deployment and reduced costs
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Multiple agile development and test initiatives for native, mobile web and desktop to ensure a premium user experience. This included:
- 20 combinations of desktop browsers
- 6 different combinations of mobile web
- Device compatibility testing with a range of iOS and Android devices
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Agile testing comprised of 2 week “sprints”, followed by regression and end-to-end testing
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2 months of integration testing on 4-5 device platforms in 17 languages
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Early triage of potential issues and analysis of content
With Infostretch handling the streamlined mobile testing and QA processes, the client was able to focus on developing new digital services for their international audience of travelers