Success Story Hospitality
This globally recognized hotel and resort company wanted to provide its loyalty program members with the best experience possible by enhancing its digital services.
As the adoption of smart devices exploded in the early 2010s, demand for travel information and services on these devices skyrocketed. Company executives moved quickly to invest in mobile development to meet the need. The primary focus was on building stickier guest relationships with members of the chain’s highly successful frequent traveler program. However, those efforts were derailed by highly manual and slow software QA and testing processes which made it difficult to get these new services to market quickly enough.
A leading international resort and leisure company
More than 7000 properties in 130 countries
Maintains 30 distinct brands
Award-winning loyalty program
In 2011, the company turned to Infostretch to streamline its quality engineering (QE) processes and accelerate its ability to launch new digital services. It also helped lay the foundation for the expansion of its mobile services to international markets in different languages.
From insignificant in 2011 to almost 50% of all online traffic
For up to 17 languages and 11 regional brands
For critical new mobile apps and services: 20% improve release velocity
Supporting multiple digital channels and enterprise applications with different device configurations (web, Aries, AEM, GraphQL, Microservices, API, mobile)
Increased coverage of automated test cases: 90% of P1 test cases of what can be automated: ~80% of overall test cases of what can be automated
Improved visibility with dashboards capturing key quality KPIs/metrics
Accelerating the delivery of new digital initiatives with confidence
Creating the infrastructure and foundation to scale digital initiatives
Leveraging data and analytics to continuously improve digital delivery processes
As the hotel chain looked to expand its mobile offerings, it ran into several challenges including:
QE Processes Slow, manual QE processes made it impossible to respond to market demand quickly enough to meet demand
WCAGS All digital services had to meet ADA web content accessibility guidelines (WCAGs) across its web and mobile channels
Global Customer Base It’s global customer base required localized content in 17 different language, putting more pressure on delivery cycles
Advanced Digital Services The company wanted to offer advanced digital services that required complex technical skills for connectivity and personalization
Infostretch deployed a Quality Engineering (QE) initiative and developed an app that accelerated the company’s ability to launch new digital services.
This dramatically streamlined mobile testing and QA processes.
Among the features included in this implementation:
Test automation based on Selenium and Cucumber leveraging Infostretch’s own test automation platform
Addition of a Quality Automation Framework which further accelerated new digital service deployment and reduced costsm
Multiple agile development and test initiatives for native, mobile web and desktop to ensure a premium user experience. This included:
Agile testing comprised of 2 week “sprints”, followed by regression and end-to-end testing
2 months of integration testing on 4-5 device platforms in 17 languages
Early triage of potential issues and analysis of content
