EVENTS MANAGEMENT

Mobile app sales, ratings skyrocket for event management firm

case study
App Sales, Ratings Skyrocket for Event Management Firm
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Custom development services fuel 80% sales growth

Description

Leading event management company creates a platform resulting in 94% decrease in app development lead time. Customized mobile development services deliver a flexible, highly-scalable platform; fuel 80% sales growth and 3x app rating improvement.

Our client is a leading provider of event marketing solutions for fortune 500 clients across the globe. The client wanted to create a one-stop-shop solution, which would help to perform specifically tailored event management and marketing functions for their customers’ specific needs. Their target market included software companies, OEMs, financial services, retail stores, educational and government organizations.

Real Challenges

Our customer’s end users have very unique set of requirements from event management platforms. Understanding these specific requirements to create custom solutions quickly was not easy.

  • These apps also required a robust architecture to support many features, platforms and geos. Currently, the lead time to create these applications was more than 3 weeks and the shelf life of these apps were quite short – lasting through the duration of the event.
  • The process was highly error prone due to heavy customization during the development process. As a result, the customer’s app store rating for existing apps was low and the app was constantly receiving poor reviews. The lack of differentiation and customization resulted in low cost event solution providers to take most of the market share away from our customer.
  • End users mindset was shifting towards mobility very quickly and the customer had to keep pace with this growing demand globally.

Our Approach

Infostretch understood the customer’s immediate pain points and the market dynamics.

  • First, it proposed and developed a flexible and highly scalable architecture to support the multiple native mobile and mobile web platforms. The multi-tiered structure offered role based access, faster app configuration and data management.
  • Infostretch also designed a usage tracking and monitoring system by integrating it with Google Analytics.
  • The new platform reduced the standard app development time from 2-3 weeks to less than 8 hours. It proposed a fully customizable solution with a rich UI. So, end users could create their own version with specific branding and style.
  • It also enabled extensibility by providing customer database access via API.
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Results

Average app rating went up from 1.2/5 to 4.5/5
Reduced operating costs by more than 55% by leveraging unique offshore-onshore hybrid model
Reduced lead time for application development by 94%
Improved user experience, application robustness and performance
Reduced content errors and time to market by 40% with database extensibility
Supported/enabled sales growth by more than 80%

“This product really outperforms!! We cannot think about even a single feature which might be uncovered. The application looks and works really great and also provides most comfortable user experience. No wonder each of our customers have started counting on us for all of their large events.”
Client Product Manager

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