Our customer’s end users have very unique set of requirements from event management platforms. Understanding these specific requirements to create custom solutions quickly was not easy.

• These apps also required a robust architecture to support many features, platforms and geos. Currently, the lead time to create these applications was more than 3 weeks and the shelf life of these apps were quite short – lasting through the duration of the event.
• The process was highly error prone due to heavy customization during the development process. As a result, the customer’s app store rating for existing apps was low and the app was constantly receiving poor reviews. The lack of differentiation and customization resulted in low cost event solution providers to take most of the market share away from our customer.
• End users mindset was shifting towards mobility very quickly and the customer had to keep pace with this growing demand globally.