Recognized as “best use of YouTube,” new channel helps demystify digital transformation concepts
SANTA CLARA, Calif. (October 1, 2018) A new, innovative use of YouTube, featuring technology leaders and how they are interpreting digital transformation and implementing it across their organizations, has earned the industry’s IMPACT marketing award. Infostretch, a leading enterprise digital solutions provider launched “DTV: the Digital Transformation Channel,” early this year, and the site was recognized as “The Best Use of YouTube.”
Presented by the Internet Marketing Association at the IMPACT18 conference, the annual IMPACT Awards exemplify “best-in-class creativity, expertise and results achieved by the top practitioners of Internet marketing across every business segment.”
DTV features firsthand accounts from Digital Transformation frontlines from Fortune 1000 companies and experts across the globe. Topics run the gamut of information technology’s most timely and business-critical trends including digital strategy, development, DevOps, quality engineering, cloud, IoT, data analytics and mobility.
“This is an era where every organization from every industry is tasked to digitally transform,” said Leila Modarres, Chief Marketing Officer, Infostretch. “We launched DTV to help demystify the concept of Digital Transformation by featuring experts from our ecosystem of customers, partners and industry leaders in short, easy-to-digest videos. DTV is an opportunity for innovators and thought leaders to communicate best practices and their vision of what the future holds for the next phase of this digital era.”
“With unbiased insight from a variety of industry experts captured in video and available in a podcast format, DTV can inform a wider audience than would not be possible through conventional marketing channels like e-books, whitepapers, or e-mail campaigns.” she added.
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Infostretch is a pure-play digital engineering services firm focused on helping companies accelerate their digital initiatives from strategy and planning through execution. We leverage deep technical expertise, Agile methodologies and data-driven intelligence to modernize systems of engagement and simplify human/tech interaction. We deliver custom solutions that meet customers’ technology needs wherever they are in their digital lifecycle. Infostretch works with both large market-leading enterprises and emerging innovators — putting digital to work to enable new products and business models, engage with customers and partners in new ways, and create sustainable competitive differentiation.
About Internet Marketing Association
The Internet Marketing Association is one of the fastest growing professional organizations in the world. Its mission is to provide a unique knowledge-sharing platform where proven internet marketing strategies are demonstrated and shared to increase each member’s value to their industry and their organization.