Today’s Internet users are more active on social networking websites such as FaceBook, MySpace, LinkedIn, Twitter and so on and this number is increasing exponentially. As these websites allows staying connected with colleagues, friends, clients to share ideas, activities, interests instantly across geographies, it has become a daily need for everyone. Apart from Internet, these social networking websites can be accessed by users using their feature phone/smartphone to remain connected, while on move.
Mostly all top leading mobile handset companies / OEMs offers native client apps preloaded to access these social networking websites. Additionally, they do have their own mobile platform and/or development kits, helping developers to build all types of custom mobile apps including social networking service apps say Google Android, BlackBerry, Iphone etc.
All above are really good. But this year, Samsung has come up with a full fledged smartphone platform called Samsung Bada. It primarily focuses to deliver a true smartphone available for everyone by offering Rich user experience and applications. With Samsung’s TouchWiz user interface, it takes mobile user experience to next level.
In 2010, Samsung targets 1000 million full touch mobile phones (i.e 2.5 times than last year) and Samsung Bada will widely used in Samsung full touch mobile phones.
But what differentiate Samsung Bada with others, is its service oriented capabilities like social networking service, location based service, commerce service, device synchronization, content management etc, all supported by back-end Bada servers. With this, mobile developers can now implement these services to build service centric applications with ease. Social networking applications designed using Samsung Bada, can manage user profiles, including buddy information of application users. Additionally, it offers easy integration with widely popular social networking services.
Samsung’s partners demonstrated some cool and stunning applications at Mobile World Congress 2010, Barcelona, Spain. Attendees at MWC showed a great interest at Samsung booth.
It certainly looks Samsung Bada to be the best mobile platform for building service centric applications as of today. It’s yet to be seen, how Samsung Bada will withstand in 2010, the year of android as experts say.