Overview

With more than a million applications being offered by several application stores, quality has emerged as a major differentiating factor. Some application stores check only the technical performance and then depend on users to rate and flag non-performing applications, while others depend on developers to check for quality. Neither of these processes are comprehensive nor do they bring predictability to ensure quality. Realizing this, a handful of application stores, focused on quality, have started establishing certification programs. As they get started they face the following challenges:

1. Developing comprehensive application verification program which is adaptive, intelligent and self-servicing
2. Reducing cost of application verification/certification to achieve operational efficiency
3. Workflow and priority management to manage go-to market timelines
4. SLA of application verification/certification to manage developer and end-user expectations
5. Scalability of solution to support thousands of applications on a daily basis without increasing cost
6. Handset coverage to ensure global market reach
7. Visibility into certification process and related optimization metrics