Retail

Numbers don't lie!

The retail industry has evolved beyond brick and mortar, first to e-commerce and now to mCommerce. The mCommerce industry is going see a spike from 10M in 2012 to about 31M in 2016 - says Forrester. 60% of pre-purchase web searches now begin on a mobile device - says Google research. Just in July 2012, 86 million customers over the age of 18 visited a retail store on their mobile device - says the US Smartphone Report and the prediction is that this number is going to grow exponentially.

What do all these numbers mean?

What all this means is that more and more people will use their smart device to review, compare, search and buy. Now if you are a brick and mortar retailer, you need to start thinking about what kind of mobile experience (mCommerce) you should provide your customers in-store and out of store? You need to understand how your customer shops across your products to create intelligent mobile solutions.

BRICK AND MORTAR STORE	ONLINE RETAILING	MOBILE RETAILING
Physical location for Retail Store Includes Store Mall, Super Market	Consumers directly buy goods over the Internet	Marketing, Search, Order and Payment Functions on the Consumer's Mobile

The Mobile Retail Ecosystem

InfoStretch's Retail Mobile Enablement Framework

As you can see, there are several different components in a retail system which need to be 'mobile enabled'. InfoStretch's retail mobile enablement framework helps retailers to improve their bottomlines - revenues, infrastructure costs, employee productivity, promotions through different types of mobile solutions - in-store and out-store

Our In-Store Solutions

     1) Voice based navigations
     2) Search of products
     3) Processing already created shopping lists
     4) Scanning and check outs
     5) Downloading information through NFC and QR codes

Our Out-Store Solutions

     1) Website optimization for mobile
     2) Smart loyalty programs
     3) Promotional notifications programs
     4) Gift registries
     5) Social media integration
     6) Mobile payments
     7) Location based services and augmented reality
     8) Virtual supermarket experience
     9) Customer support and account management